Sales of marmalade spiked last month following the death of Queen Elizabeth II, who once professed her love for the fruit preserve in a skit with Paddington Bear.
Demand for the product grew 18 per cent following the monarch’s death, The Washington Post reports. According to analysts, the surge linked to people paying their respects and leaving pots of marmalade and marmalade sandwiches as tributes.
The world learned about the royal fondness for the fruity snack during the queen’s Platinum Jubilee celebrations in June:
After the queen’s death, people worldwide rushed to buy Elizabeth II souvenirs. On eBay, a 1953 coronation mug could be purchased between £5 and £10. Before the pandemic, the royal family contributed an estimated $2.7 billion annually to the UK economy, primarily through tourism.
Elia Kabanov is a science writer covering the past, present and future of technology (@metkere)
Illustration: Elia Kabanov feat. Midjourney.